SEARCH ENGINE OPTIMIZATION

The role of Search Enging Optimization is to imporve pages within a website's ranking for specific search terms or phrases. The benefit of employing a Pay-Per-Click advertising campaign next to Search Engine Optimization is that you can use the historic data of which terms were the most successful in your ad campaign to include in your web page copy. The result is a high-ranking website for popular search terms.

One of the main rules in ranking in search engines involves the location and frequency of keywords on a web page. Pages with the search terms appearing in the title tag are often assumed to be more relevant than others to the topic. Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. Frequency of keywords on your site is the second topic in this method, where pages with keywords in priority locations and dispersed throughout the copy creates an opportunity to increase your natural page ranks through Search Engine Optimization.

Optimize Web Pages Through Keyword Funneling.

Keyword funneling is based on a top-down approach, beginning with the most general terms then drilling down and exploring different ways those terms may be used by searchers.

* Major Search Terms. Generic search terms are single words or short phrases that describe a given topic. These terms will drive your keyword research and form the base of your keyword strategy. These terms, though we won't market them specifically, will become the backbone of longer-tailed search phrases that will effectively increase targeting to your key prospects. Generic terms set the stage for developing keyword phrases such as affordable health insurance, or health insurance companies. We will also look at your company's mission statement and unique selling proposition to develop keyword strategies.

* Brand Names. Including brand names into your Pay-Per-Click ads or Search Enging Opimization is another critical aspect. Brand names for national manufacturers or service providers are great ways to drive traffic to your site that otherwise wouldn't get there.

* Analytics. Get a detailed analysis of how browsers use your site and gain key insights into their behavior, such as which pages were most viewed, how long they stayed on each page, and how many actually converted into a lead by filling out a form.

* Identify Pages to Optimize. Build specific pages for each search term to market, and optimize those pages for the most popular keywords, providing relevant content and accurate tags within each page. Use third-party services such as Wordtracker, a keyword research tool, to identify popular key search terms to use in that page's search engine optimization strategy.

* Improve Search Engine Page Rank. Search engine spiders don't navigate the same way humans do. Since spiders don't accept cookies, fill out forms, understand JavaScript, or have a Flash plug-in, we take these factors into account. So we will create search-friendly web pages in your site. Search engine spiders need to get to every page within your site in three clicks. We also don't sacrifice search engine ranking for user friendliness. There is a sweet spot between making sites user searchable and user friendly, and we know how to do it.

How To Implement Search Engine Optimization on Your Website