EMAIL MARKETING

Approximately 99% of your website visitors will leave without buying or contacting you on the first visit. However, when you create an opt-in offer you have the opportunity to capture their contact information and accelerate the communication process through email marketing. With email marketing you start the sales process by following up their interest, building a relationship, and ultimately leading them into becoming a devoted customer.

Email marketing is the most effective and cheapest way to connect with your customers on the internet. You begin to build relationships with them long before they considered the purchase of your product. You must first give your visitors a compelling reason to give you their contact information. At Crucial Web Development we recommend a free report, download, newsletter, or whatever will encourage your visitors to subscribe to your list.

To obtain a report, they will have to enter their name and email address, and by signing up your subscribers are giving you permission to keep this information and contact them in the future. Imagine the power of a list of 2500, 5000, or 25,000 subscribers!

By engaging in an email campaign you are starting a conversation with interested prospects on a consistent basis. It takes seven touch points before a person becomes a regular customer. Email is one of the most effective ways of increasing the customer's touch points with your company.

Acquiring a Customer through an Email Channel has a 20% Higher Response Value going forward than other Channels such as Search, Media and Web.

* Your opt-in list is made up of people who want to hear from you! They've decided that they like what you have to offer enough to give you their email address. They are actually inviting you to sell to them!
* You are giving customers something they’ve asked for. When someone gives you their email adress they are excpecting you to send them information. So your opt-in list will be highly responsive to your email promotions.
* You are developing valuable relationships with your customers. People like predictability, and if they can count on your company to provide what they need, they will become a lifetime customer.
* Every time you send a mailing, the response is 100% measurable. Unlike other forms of marketing and advertising, email allows you to evaluate the success of your campaigns within a few hours. This information can save you thousands in wasted advertising dollars!

Opt-in email marketing is Effective, Instantaneous with Little Waste. The fact that this tool is affordable and scalable makes it our favorite tool to communicate to our customers with. We live by it